Hobkey
Quirky keyrings for lifestyle sports
Idea
Keyrings for sports enthusiasts. Small and affordable replicas of real equipment.
Numbers
-Started on April Fools' Day 2013.
-Sold more than 40 000 pieces around the world.
-Selling in 34 countries and more than 100 shops.
Why
Because 30 minutes a day of work for Hobkey pays Marin's living expenses and funds his sports and startup adventures.